Anchor Sprint · ING Concept — concept review
ING CONCEPTINTERIOR NEXT GENERATION

Next steps

What we need from you.

Four groups, in the order they block work. The first three answers unblock the domain and the build; the photography is the long-lead item, so it is worth starting today.

We cannot launch without these

Blocking

Each of these decides something structural. Answering them unblocks the build.

Choose a direction

Design

Both concepts carry the same content and the same conversion path. You are choosing a look, not a strategy.

Send us these files

Assets

Upload to the shared folder below. Everything here is something only ING has.

Confirm before we publish

Confirm

These are on the site now, marked as unconfirmed. We will not publish any of them as fact until you say so.

Where to send the files

One shared folder for everything — photography, logo files, certificate scans. It is on Anchor Sprint’s SharePoint.

Sign in with ingconcepting@gmail.com. That is the address we have given access to — any other address will be refused. If you would rather use a different one, tell us and we will add it.

Microsoft will email a one-time code to that address. Because it is a Gmail address rather than a Microsoft one, there is no password to remember: enter the code from the email and you are in. The code is only needed the first time on each device.

Please keep photographs in a folder per project, so we know which pictures belong to which job.

Open the upload folder

Four to six per project

One wide establishing shot, two or three details, one showing the finish quality up close.

Lights on, no people

No site debris, no scaffolding, no staff in frame. Shot straight on or single-point perspective.

As large as the camera allows

A recent phone is fine. Send the originals, not screenshots or anything resized for WhatsApp.

Why the photography matters most. We went through all 168 images in the 2026 company profile. 6 are usable on a website, and the largest is 768px wide — below what a full-width image needs. That is why several slots on the concepts are still marked as awaiting a photograph. Everything else on this list is a decision or a file; this one needs someone to go and shoot.

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